Normec Verifaviavia Normec GroupMaritime Decarbonization & Compliance (TIC)2022 — Present

Post-Acquisition Global Rebrand & Digital Architecture

Unified Brand Architecture & Global Inbound Pipeline Following European Acquisition

Primary Quantitative Benchmark

100% SEO Retained

Zero Search Equity Drop

01 // Executive Context

Orchestrated the comprehensive digital repositioning, domain migration, and enterprise lead generation engine for Verifavia following its acquisition by European testing giant Normec Group.

02 // The Commercial Challenge

Verifavia held premier industry authority in global maritime emissions verification. Following acquisition by Normec Group, the organization had to migrate digital infrastructure and unify brand guidelines without disrupting existing enterprise client confidence or losing critical organic search positions across global shipping jurisdictions.

03 // Technical Architecture & Delivery

Engineered granular 301 taxonomy maps and structured schema preserving 100% of organic search rankings.

Designed high-converting corporate presentation collateral, sales enablement decks, and digital brand standards.

Built a full-funnel LinkedIn ABM engine targeting shipowners, maritime operators, and corporate decarbonization directors.

Automated enterprise lead qualification and direct CRM synchronization for rapid sales team follow-up.

04 // Verified Enterprise Outcomes

Preserved 100% of domain authority with zero organic ranking drop across competitive maritime queries.

Drove +140% increase in inbound qualified corporate inquiries from target shipping fleets.

Successfully consolidated global brand collateral across UK, France, Singapore, and Greek operations.

05 // Core Disciplines & Capabilities

#Brand Migration

#Technical SEO

#LinkedIn ABM

#Enterprise CRM

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