The Estée Lauder Companiesvia Cognizant Technology SolutionsPrestige Cosmetics & Luxury E-Commerce2022

Prestige Beauty Sales Campaign & Luxury Bundling Strategy

Driving High-Ticket E-Commerce Conversions Through Algorithmic Bundling and Pacing

Primary Quantitative Benchmark

+38% AOV

Average Order Value Expansion

01 // Executive Context

Architected high-intent performance campaigns across Meta and Google for iconic luxury beauty labels (La Mer, Bobbi Brown, Jo Malone, MAC), utilizing algorithmic bundling to maximize Average Order Value during key seasonal promotional windows.

02 // The Commercial Challenge

High customer acquisition costs for standalone prestige beauty items during peak holiday windows with intense luxury market competition and advertising cost inflation.

03 // Technical Architecture & Delivery

Developed data-driven luxury product bundles based on historical basket affinity analysis.

Deployed Meta Dynamic Product Ads (DPA) tailored to customer lifetime value and past purchase velocity.

Structured real-time ROAS budget pacing to continuously reallocate capital toward highest-converting SKUs.

Built multi-stage retargeting sequences that accelerated checkout velocity while upholding luxury brand prestige.

04 // Verified Enterprise Outcomes

Achieved a +38% lift in Average Order Value (AOV) across seasonal campaign cohorts.

Delivered a 4.2x blended ROAS across peak holiday promotional windows.

Reduced cost per acquisition by 24% while expanding high-tier luxury customer acquisition.

05 // Core Disciplines & Capabilities

#Prestige E-Commerce

#Algorithmic Bundling

#Meta DPA

#ROAS Pacing

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