Marketing Strategist | Verifavia | Sep 2023 – Current

Committed to driving growth in the critical decarbonization and ESG space, I leverage my expertise as a Marketing Strategist at Verifavia. I spearhead strategic initiatives across diverse business areas, fostering a dynamic presence globally. My passion lies in brand positioning, lead generation, and establishing thought leadership, all fueled by data-driven strategies that deliver measurable results. At Verifavia, I’m proud to contribute to the company’s mission of advancing environmental stewardship and building a more sustainable future

Digital Marketing Specialist | Cognizant | Feb 2022 – Sep 2023

Under Reprise (IPG Mediabrands), As a Digital Marketing Specialist, I was extensively involved in Meta-media activation, reporting, pacing, and campaign optimization with implementation, daily task reporting, and measurement. I am highly skilled in Project Management using Microsoft Excel and Asana, and I can collaborate effectively across teams on project deliverables and ensure adherence to compliance and project guidelines. My experience includes working with one of the top 5 advertising agencies worldwide and supporting brands like J&J, Nestle, 3M, Shangri-La, Estee Lauder Companies among others worldwide for their digital marketing and advertising needs with quarterly budgets above 1 million US dollars.

Asst. Social Media Manager | Pathways Group of Schools | Jun 2020 – Feb 2022

I bring expertise in crafting effective social media strategies that captivate audiences and foster sustainable growth. Through careful analysis of key performance indicators, I refine content across platforms, ensuring maximum resonance with target demographics. My passion for storytelling fuels the creation of impactful content, in collaboration with talented teams, resulting in visually engaging and informative pieces that educate and inspire. I maintain a sharp awareness of best practices and emerging technologies, keeping our campaigns at the forefront of the social media landscape. My skills extend beyond social, encompassing the full performance marketing spectrum, from strategically navigating media buys to cultivating customer loyalty throughout the entire funnel. Ultimately, my greatest satisfaction lies in nurturing long-term value within a brand’s community.

Executive | Manav Rachna | Sep 2016 – Jun 2020

As an Executive, my main responsibilities included managing student outreach efforts including E-Mail Marketing campaigns, managing CRM systems, planning and executing events and seminars as part of BTL Marketing efforts, and providing detailed reporting on the success and outcomes of these initiatives.
Additionally, I was responsible for creating and managing a comprehensive communication plan to keep students informed, engaged, and connected to the institution. I also took part in creating budgets, tracking expenses, and measuring the ROI of the events.